Oregon Humane Society
As you would imagine, OHS is an animal welfare non-profit. I worked for them on a full-time basis for six years on every type of design imaginable. I now periodically work with them on a freelance or contract basis. I was part of a small Marketing Department team which very much led to my position being a "Jack of all trades" job. I primarily engaged in every type of print design imaginable, but transitioned more to digital, web and social network projects, as the market dictated. I was the first person to hold the position of Senior Graphic Designer and therefore created all standard operating procedures moving forward, that are still used today.
The first 18 examples of work below display the "End Petlessness" campaign, which has been my favorite work I had a part in thus far in my career. OHS' Marketing Director, our In-House Developer, and I worked closely with a former Advertising Agency, Leopold Ketel in Portland, Oregon. When I was employed at the humane society, I would consistently be asked by piers outside of work if my job was saddening. We've all seen the depressing TV commercials of dogs behind bars with Sarah McLachlan songs in the background and the like, so I get why folks assumed this. I was always very happy to correct these inquires by conveying that we contrasted that sentiment through very optimistic and happy storytelling. Instead of communicating a need to help somber-eyed animals find their "forever home", we flipped the script to display joyous and colorful illustration-based depictions of humans finding their animal companions.
Most of my work here consisted of day-to-day print and digital needs, event materials, editorial design, advertisement conception and design, swag, and oh-so-much more. I solely designed the popular Pioneering Compassion book, a 170 page book about the rich history of OHS and animal welfare in Oregon and the Pacific Northwest. OHS is a very public-facing entity throughout the state, to the point of still seeing my designs from over a decade ago pop up in the wild. It's gotten to the point of me not being able to go to a Buffalo Exchange or similar resale clothing shop in Portland without seeing at least one of my tee shirt designs. This never fails to bring me much joy, and I look forward to engaging in more heavily visible design for my career moving forward.